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Most people only consider quitting smoking before a health scare when they see someone else collapse. Today, in the clinic, a routine back pain appointment turns into a life-or-death situation that will make you question your own lungs and heart: The doctor invites you in. Her office is surprisingly large and well-lit compared to others […]

Many times we tell ourselves, ‘I have no reason to quit smoking.’ We enjoy the habit, we accept the risks, and we ignore the ‘Ferrari’ speeches. But a simple conversation in a doctor’s waiting room might change how you see your bank account—and your car… A little later, you go out for a walk. As

Many smokers feel unable to quit smoking even after multiple attempts. In this interactive chapter, we return to the bar to discuss the real reasons behind this feeling of being ‘hooked’ and why a book gathering dust might be the key you’re overlooking: Weeks after meeting your friend at the bar, you’re hanging out again.

Many smokers feel incapable of quitting smoking because they believe they simply ‘like it.’ But what if the secret lies deep in your brain’s chemistry? Let’s look at what your neurons, Santiago and Ramón, have to say about your habit:   We all have that one book that vanishes from sight, only to reappear one

You’ve started The Smoker’s Challenge. Now, it’s time to put the simulator into practice. Download your official Free Action Kit (PDF) —the essential companion for every reader of the interactive book. What’s inside your free download? The Clinical Tests: Measure your physical dependence and motivation levels. The Trigger Map: Identify exactly which emotions and situations

THE SMOKER’S CHALLENGE: The Simulation What happens when you don’t want to quit smoking? This is the starting point for many. In this interactive chapter of The Smoker’s Challenge, we explore that exact feeling of resistance when a friend tries to help before you are ready: You’ve finally finished all your chores. With nothing left

Many people believe that if they don’t succeed on their first attempt, they are destined to fail forever. We often say that quitting smoking is hard but not impossible, yet we treat a relapse like a dead end. Think about it: if you failed your driving test, would you give up on driving for life?

Deciding to use medication to quit smoking is a major step toward freedom, but not all treatments are created equal. In a world full of ‘miracle’ cures and sugar-water remedies, finding a method backed by scientific evidence is crucial. As our story in the pharmacy shows, a box of pills is a powerful tool, but

Sólo entre un 1% y un 3% de los fumadores consiguen abstenerse de éste durante al menos 12 meses gracias a su fuerza de voluntad1 Frente a esto, los estudios demuestran que si recibes ayuda de un profesional suben estas posibilidades proporcionalmente al tiempo y sesiones que te dediquen. Consiguiendo una abstinencia del 24,7%% si

–  Bueno, me tomé la medicación más o menos… – Señora.. – insiste el funcionario del ayuntamiento. – ¡Vale! ¡Entro! – la voz de esa mujer delata que no le gusta nada la insistencia – Bueno, que vaya todo bien. Ánimos y pruébalo. Y se marcha por la puerta y te quedas a solas en